News

The year 2025 marks the 50th anniversary of the establishment and development of Saigontourist Holding Company (Saigontourist Group), a milestone in its strong growth and significant contribution to the development of Vietnam’s tourism industry and Ho Chi Minh City. Kicking off the series of events to  celebrate Saigontourist Group’s 50th anniversary is the Nguyen Hue Boulevard Floral Exhibition for Tet 2025, a key cultural project among the activities  celebrating the Lunar New Year of 2025 in Ho Chi Minh City, organized by Saigontourist Group under the direction of the Ho Chi Minh City People’s Committee. The 22nd edition of Nguyen Hue Boulevard Floral Exhibition in 2025 will feature the theme of “Our Country, Blooming With Beauty, Joyful Spring of Peace and Harmony.”

In this special issue celebrating the Year of the Snake 2025, Savour Vietnam invites you to explore the three regions of our country, from the northeastern highlands, the dreamy ancient imperial city of Hue, the majestic mountains and forests of the Central Highlands, to the traditional ceramic craft villages in Binh Duong, Southeastern Vietnam. For international travel, we recommend visiting the beautiful crane village in northern Japan or exploring the land of fine cuisine and highspeed supercars in northern Italy. Especially, the Savour Vietnam team will bring readers the flavors and ambiance of traditional Tet celebrations with a family reunion feast held at a 5-star hotel under Saigontourist Group.
On the occasion of the Year of the Snake 2025, on behalf of the Management Board of Saigontourist Group and the editorial team of Savour Vietnam, we wish you and your family a prosperous, healthy, and successful New Year, with everything going as you wish!
We look forward to serving you at Saigontourist Group’s facilities during the spring 2025 travel season!
 

From the start of of the first month of the fourth quarter of 2024, Saigontourist Group has continued to affirm its position by participating in the co- organization of two major international-scale events: Coordinating with Tuoi Tre newspaper to organize the Vietnam Pho Festival 2024 in Korea on October 5-6, 2024 at Pie Factory - Seoul Children’s Park, creating a big buzz in the land of kimchi that attracted thousands of visitors; Coordinating with Vietnam Airlines to lead the way in connecting Vietnam to the European market through the “Vietnam - Europe Tourism Promotion Program” co- organized by the two corporations in Munich, Federal Republic of Germany on October 7, 2024, with the highlight being the important cooperation signing ceremony with leading European tourism groups. 
Previously, at the 5th World Culinary Awards - 2024 that took place in Dubai on October 2, 2024, Saigontourist Group also received additional good news when it continued to win two World Culinary Awards 2024 categories, including: “World’s Best Culinary Festival 2024” and “Asia’s Best Culinary Festival 2024” honoring the “Saigontourist Group Culinary Culture, Delicacies Festival 2024” event.
The remarkable success of Saigontourist Group, both domestically and internationally, is thanks to the support and trust of our valued customers. As a gesture of appreciation, we are excited to announce a significant promotional program for the fourth quarter of 2024, featuring enticing incentives  cross our accommodation, dining, banquets, conferences, and other services, available nationwide. In the winter issue, Savour Vietnam invites you to explore areas affected by recent floods and storms, where you can witness their serene beauty while supporting local communities. During the winter months, head to the Northeast highlands to enjoy enchanting misty landscapes that resemble watercolor paintings. Meanwhile, on the other side of the globe, a mountain climbing adventure in the snow and glaciers of New Zealand’s South Island promises unforgettable experiences and emotions. 

We are pleased to serve you at Saigontourist Group’s service facilities during the winter travel period of 2024!

In the fall, Savour Vietnam suggests a number of “nostalgic” tourist destinations, with experiences of slow living, exploring peaceful natural escapes, and immersing yourself in colorful traditional festivals in Hua Tat (Son La), Mu Waterfall (Hoa Binh), Phan Thiet (Binh Thuan), India, Zamboanga (Philippines) and the ancient capital of Laos, Luang Prabang. It is also the dreamy, poetic beauty of Hanoi in autumn, or the majestic natural landscapes of the  harming mountain and water scenery of the Northeast highlands in autumn. For those who love to explore secluded tourist destinations that promise countless  interesting activities and refreshing emotions, the “sleeping beauty” of Muong Long in western Nghe An is an excellent choice.
In particular, for this issue’s cover story, Savour Vietnam invites readers to walk into a dreamy garden full of flowers and leaves, appearing on flowing ao dai, gently swaying in the warm autumn breeze of a space tinged with the classic colors of the most luxurious 94-year-old hotel in Saigon through the “Old Garden” fashion collection of talented designer Vo Viet Chung.
 

In commemoration of its 49th anniversary (August 1, 1975 - August 1, 2024), Saigontourist Group is organizing a series of significant events and activities throughout the third quarter of 2024. These include the 18th Saigontourist Group Golf Tournament for the Community, the Saigontourist Group Online Run - 49 Years Proud of Our Identity, and the Vietnam Pho Festival 2024 in Korea, co-organized with Tuoi Tre newspaper. On this occasion, Saigontourist Group is expressing its gratitude to customers with a grand promotion program for the third quarter of 2024, offering attractive discounts across its hospitality services, including accommodation, food and beverage, banquets, conferences, and other services, applicable nationwide.

The brilliant summer has arrived, bringing with it golden rays of sunshine and blue skies, igniting the passion to explore new lands. Savour Vietnam is pleased to accompany you on this exciting journey, with attractive destinations and not-to-be-missed activities in the summer of 2024. It is a journey to conquer the caves of Quang Binh, the country’s beautiful seas such as Ha Tien, Lang Co, the resort in Con Dao, or even Can Gio, the only coastal district of Ho Chi Minh City. Next, let’s visit the ancient cities on the Adriatic Sea of Croatia through an article sent by a travel blogger currently exploring Europe. An emotional scuba diving experience at Sipadan Island in Malaysia is also a great suggestion for this summer.
For the cover story, Savour Vietnam invites readers to enjoy the beautiful, impressive camera angles capturing the five-piece ao dai collection. On the eve of the summer tourist season, Saigontourist Group continues to carry out a major promotion program in the second quarter of 2024, offering numerous attractive incentives to customers in the fields of accommodation, culinary, banquet, conference and entertainment services, applicable nationwide.
We are pleased to serve you at Saigontourist Group’s facilities in the Summer of 2024!